Partners with UK Government

Carrot Rewards, the Canadian startup that has revolutionized wellness promotion and positive brand engagement is now spreading its wings across the globe.

Carrot Rewards today announced a partnership with the British government to replicate Carrot’s popular rewards app on the other side of the Atlantic and will begin rolling out the program in parts of England this spring.

Carrot is also set to be recognized this February at the World Government Summit in Dubai as one of the world’s leading public policy innovation initiatives, following a global call for innovations from the OECD, which received over 500 submissions from across the world. To address the anticipated interest from other national governments, Carrot Rewards has now established a global structure that will enable others to license its unique IP in key markets around the world.

“We are proud to have already nudged over a million Canadians towards living healthier and better lives. Now is the time to spread the unique power of our wellness app to millions more, beyond our home country,” said Andreas Souvaliotis, Founder and CEO of Carrot Rewards. “The world recognizes and wants Carrot — and we’re ready to make an even bigger difference, everywhere.”

Carrot Rewards is an AI-driven wellness app and brand engagement platform that leverages behavioural economics (nudge theory) to motivate and reward better lifestyle choices on a mass scale. Carrot maximizes appeal, relevance and user engagement by offering a choice of rewards from the most popular consumer loyalty programs — in Canada users can earn Aeroplan® Miles, SCENE® points, Petro-Points™, More Rewards® points, Drop points or RBC Rewards each time they interact with the app.

With over a million downloads in just three provinces, Carrot is already the most popular health and wellness app in Canada and has generated significant behavioural impacts across broad population groups.

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