Keeping the goodwill going

By Steve Leer Happy customers make for happy equipment leasing executives. Often that business bliss begins with the frontline customer service representatives who answer lessee phone calls and e-mail messages. Reps just like the seven Toronto, Ont. area women who work for JDR Solutions, Inc. The seven—Lesley Evans, Debbie Forbes, …

READ MORE →

American Express Canada, Marriott International Launch Refreshed Cobrand Credit Card Portfolio

New cards usher in enhanced travel benefits, exciting new offers for savvy travellers TORONTO–American Express Canada and Marriott International, Inc. announced updates to the current Starwood Preferred Guest American Express Cobrand Credit Card portfolio following the recent unveiling of Marriott’s new travel program, Marriott Bonvoy. The Starwood Preferred Guest Credit …

READ MORE →

Carrot Rewards is going global

Partners with UK Government Carrot Rewards, the Canadian startup that has revolutionized wellness promotion and positive brand engagement is now spreading its wings across the globe. Carrot Rewards today announced a partnership with the British government to replicate Carrot’s popular rewards app on the other side of the Atlantic and …

READ MORE →

Majority of Canadian consumers buying from companies that take a stand on issues they care about, ditching those that don’t, Accenture study finds

‘Purpose’ is now a powerful force helping companies build deeper consumer connections and improve competitiveness TORONTO–Fifty-five percent of Canadian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new …

READ MORE →

Snipp Achieves US$1 million of Sales Bookings in First Ten Days of 2019

TORONTO–Snipp Interactive Inc. , a Toronto-based global provider of digital marketing promotions, rebates and loyalty solutions, has US$1MM+ in sales bookings during the first 10 business days of 2019. This represents the fastest start in company history and continues the momentum from the record quarterly bookings achieved in Q4 2018 …

READ MORE →

Amadeus, Points announce strategic partnership to help airlines unlock greater economics from loyalty programs

New and existing airline customers of both companies can benefit from the combined portfolio TORONTO–Amadeus and Points International, the global leader in powering loyalty commerce, today announce a strategic partnership that will enable airlines to integrate Points’ solutions within existing Amadeus Loyalty Management and Awards solutions at the click of …

READ MORE →

Lightspeed Loyalty Designed for Independent Businesses Makes Its Debut

Global POS leader acquires Toronto-based loyalty platform ReUp, launches a complete loyalty solution for retailers and restaurants MONTREAL–Lightspeed, a powerful cloud point of sale system for independent retailers and restaurants, today introduces Lightspeed Loyalty. With its seamless integration of Lightspeed’s existing suite of products, the new technology enables merchants to …

READ MORE →

Loblaw adds PC Insiders option to 16 million PC Optimum loyalty program members

Exclusive PC Insiders subscription program open to more than 16 million PC Optimum members BRAMPTON–Loblaw Companies has opened up the PC Insiders subscription program to all 16 million PC Optimum loyalty members. The program originally launched last year as a small invitation-only offer of exclusive rewards and e-commerce benefits for …

READ MORE →

SinglePoint Group appoints Jennifer McLeod VP, Business Development

TORONTO–SinglePoint Group International, Inc. is pleased to announce and welcome Jennifer McLeod as Vice President of Business Development. Jennifer will be responsible for developing new business opportunities and creating customized solutions for customer needs. Jennifer is a well-known figure in the BPO industry with more than twelve years of experience. …

READ MORE →

AIR MILES seals new redtag.ca partnership; to drop Transat at end of year

AIR MILES Collectors get access to thousands of package vacation choices through redtag.ca. TORONTO–The AIR MILES Reward Program signed a new partnership with redtag.ca that provides collectors with more options to get and use miles when booking package vacations through redtag.ca. With thousands of vacation packages available from Canada’s leading …

READ MORE →