Finaro joins the Priceless Planet Coalition program, promoted by Mastercard, to restore 100 million trees by 2025

MADRID, SP–GoTo Global, the world’s leading provider of multimodal mobility services, joins Finaro, the global cross-border payment provider, in the Priceless Planet Coalition, Mastercard’s global platform that brings together companies, banks, cities and consumers to promote environmental conservation.

The Priceless Planet Coalition’s main activity is the restoration, over five years, of 100 million trees together with forestry experts from Conservation International and the World Resources Institute.

Trees are one of the critical pillars that sustain the planet. Current levels of carbon emissions, natural resource use and pollution, and uncontrolled use of natural resources are exceeding sustainable environmental limits. Tree planting has been proven to be an effective mechanism against climate change.

This is confirmed by data from the United Nations Intergovernmental Panel on Climate Change (IPCC): Limiting the average temperature increase to the critical target of 1.5°C by 2030 requires an additional billion hectares of trees. Because of this, GoTo and Finaro are proud to join this initiative and are working together to increase their share of corporate sustainability.

Paloma Real, Country Manager at Mastercard Spain, comments: “We are proud to see that every day there are more and more companies that are aware of the need to care for the Planet and want to join our program. We have an incredible network of partners and GoTo membership in the Priceless Planet Coalition demonstrates its great concern and care for the planet”.

In the words of Marie Lindström, Country Manager of GoTo Spain: “As a multimodal mobility company, sustainability is part of our DNA. At GoTo we are convinced that a greener and more sustainable planet is possible, and we will do everything in our power to raise awareness that another mobility model is possible”.

David Jofre Tejada, Vice President Business Development and Sales, Iberia at Finaro, adds: “As a provider of brilliantly simple cross-border payment solutions, we are aware that the world is evolving with every click, and we are proud to support this campaign, which encourages eCommerce and mobility’s evolution in a sustainable and safe way for the planet”.

Allí me planto, a very traditional action

To encourage sustainability, GoTo has developed a strategy to communicate and involve its customer-base. Under the slogan “Allí me planto”, or, “I plant myself there”, GoTo with the support of Finaro, is encouraging its customers to “think local, act global.” The campaign’s objective is to bring the initiative closer to the city of Madrid so that users can easily visualize how their participation contributes to the reforestation every time they use a vehicle from GoTo’s electric fleet.

Thus, users are invited to imagine Madrid’s Retiro Park replanted in Sydney, a Madrid Mountain range recreated in the Amazon, or a Casa de Campo duplicated in Makueni. This way, they can understand the scale of the project and their role in it. In the words of Luisana Zitzen, GoTo’s Marketing Director: “We wanted to offer our community of users references to the city of Madrid, so that they can see how their trip contributes to the project and the magnitude of the sustainability cause”.

The action has been amplified in social networks with an influencer marketing campaign, who are well-known as being linked to sustainability and environmental care.

All the communication materials used in the campaign such as flyers and in-vehicles hangers, are made of recyclable and biodegradable seed paper. As a present, users can take it home and continue reforesting the planet with small gestures that make a big impact.

About GoTo
Founded in 2008, GoTo Global, is the world’s leading provider of multimodal mobility services. Its vision is to offer users access to shared mobility solutions through its proprietary technology-driven application that enables the booking of cars, mopeds, scooters, and bikes. The company currently operates in Israel, Malta, Spain and Germany, powering millions of trips via a fleet of thousands of diverse assets.

About Finaro
Finaro is a global cross-border payment provider empowering international commerce through brilliantly simple payments. Our passionate team, exceptional tech capabilities, product innovation, and customer-centric approach enables us to simplify complexity and create multidimensional solutions that generate growth and enable peace of mind for our merchants.

About Mastercard
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

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